In this newly created position, Zhu will have responsibility for all go-to-market functions, including apparel, footwear and accessories product and marketing, as well as wholesale, direct retail, and e-commerce channel development.
Previously, he had 13 years of experience with Nike, serving in Shanghai as senior strategic account director, senior marketplace management director, action sports category general manager, and as global category business development director for the Jordan brand. Zhu began his career with Proctor & Gamble after graduating from Fudan University.
“We welcome Jason to the Columbia team and are confident that his proven leadership and experience in the China sportswear market will be invaluable as we continue to invest in the significant long-term opportunities we see for the Columbia brand,” said Columbia CEO Tim Boyle. (NA)
Fibre2Fashion News Desk – India
Textiles | On 29th Apr 2017
The textile sector could have a uniform Goods and Services Tax (GST)...
Textiles | On 30th Apr 2017
Indian Government is working to revamp the technology mission on...
Apparel/Garments | On 30th Apr 2017
Columbia Sportswear Company has announced record net sales of $543.8...
Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd
Increasing prices and lack of demand main issues facing industry
‘The share of kidswear segment in the online sector is still small in...
Studio Priyanka Rajiv
‘To reinvent the age-old tradition of embroidery to suit demographics and...
Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...
Schlegel und Partner
Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...
Iago Castro Asensio
RCfil Distribuciones S.L.
Iago Castro Asensio, International Business Manager of RCfil...