In this newly created position, Zhu will have responsibility for all go-to-market functions, including apparel, footwear and accessories product and marketing, as well as wholesale, direct retail, and e-commerce channel development.

Previously, he had 13 years of experience with Nike, serving in Shanghai as senior strategic account director, senior marketplace management director, action sports category general manager, and as global category business development director for the Jordan brand. Zhu began his career with Proctor & Gamble after graduating from Fudan University.

“We welcome Jason to the Columbia team and are confident that his proven leadership and experience in the China sportswear market will be invaluable as we continue to invest in the significant long-term opportunities we see for the Columbia brand,” said Columbia CEO Tim Boyle. (NA)

Fibre2Fashion News Desk – India