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Delta Galil to debut performance underwear for Columbia
24
Dec '15
Delta Galil Industries, a manufacturer of apparels signed a global licensing agreement to develop, produce and distribute performance-based underwear collections for Columbia Sportswear.

“This represents a significant expansion into the performance underwear category by Columbia Sportswear, the flagship brand of Columbia Sportswear Company,” a Delta Galil press release informed.

Under the licensing agreement which is in effect through 2018, Delta Galil will produce a range of Columbia Sportswear products including a full collection of women's sports bras and underwear, as well as men's underwear.

The first performance underwear collections for Columbia Sportswear will launch at the Outdoor Retailer Winter Market Expo in Salt Lake City, Utah, January 7-10, 2016.

“The collections will be available for Fall 2016 at Columbia retail stores, outdoor specialty stores, sport specialty stores and better department stores worldwide,” Delta Galil said.

Isaac Dabah, CEO of Delta Galil said, “This represents an important growth opportunity for our business, as activewear remains a strong contributor to our overall sales.”

“We are excited to be collaborating with Delta Galil on the development of our performance underwear business,” said Matt Merriman, director of licensing at Columbia Sportswear.

“Their design expertise, ability to meet our high quality and performance standards, and strong global reach will be instrumental in expanding our brand into this important new category,” Merriman added.

Performance underwear products are engineered with specialised features, such as moisture management and anti-microbial properties, to meet the needs of consumers with active lifestyles.

Delta Galil Industries is a global manufacturer and marketer of branded and private label apparel products for men, women and children.

Delta Galil develops innovative seamless apparel including bras, shapewear and socks; intimate apparel for women; extensive lines of underwear for men; babywear, activewear, sleepwear, and leisurewear. (AR)

Fibre2Fashion News Desk – India


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