Home / Knowledge / News / Apparel/Garments / Dhoni launches apparel, footwear brand Seven
Dhoni launches apparel, footwear brand Seven
24
Feb '16
Courtesy: Rhiti Sports
Courtesy: Rhiti Sports
India's limited overs cricket captain Mahendra Singh Dhoni recently launched lifestyle brand Seven, which will manufacture and market athletic leisurewear apparel and footwear.

RS Seven Lifestyle (P) Ltd, a part of Rhiti Group launched its active lifestyle brand, Seven, in New Delhi. The company announced that Dhoni would be the brand's global ambassador.

The cricketer is closely involved in the design and development of the Seven range of footwear. Seven's design team used Dhoni's insights as an athlete to bring out its range of products. He will continue to be associated with the company for future products.

Dhoni said, "The thought-process and positioning of Seven really excites me and I think it will strongly resonate with the youth of India as well. It has always been my dream to have my own brand of footwear in the market, which offers high quality products at affordable price points for the masses."

Arun Pandey, CMD and promoter, Rhiti Group said, “Seven, we believe, will be the change maker that nudges people to make this shift not just in the thinking but also in the doing. And in MS Dhoni we have the perfect brand leader to inspire people to do just that. A range of footwear like Seven has always been MS' dream and I'm glad that today with his involvement and expert inputs with the footwear division, we've been able to fulfil that dream and offer Seven to the world.” (SH)

Fibre2Fashion News Desk – India


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search