Home / Knowledge / News / Apparel/Garments / Dhoni launches apparel, footwear brand Seven
Dhoni launches apparel, footwear brand Seven
24
Feb '16
Courtesy: Rhiti Sports
Courtesy: Rhiti Sports
India's limited overs cricket captain Mahendra Singh Dhoni recently launched lifestyle brand Seven, which will manufacture and market athletic leisurewear apparel and footwear.

RS Seven Lifestyle (P) Ltd, a part of Rhiti Group launched its active lifestyle brand, Seven, in New Delhi. The company announced that Dhoni would be the brand's global ambassador.

The cricketer is closely involved in the design and development of the Seven range of footwear. Seven's design team used Dhoni's insights as an athlete to bring out its range of products. He will continue to be associated with the company for future products.

Dhoni said, "The thought-process and positioning of Seven really excites me and I think it will strongly resonate with the youth of India as well. It has always been my dream to have my own brand of footwear in the market, which offers high quality products at affordable price points for the masses."

Arun Pandey, CMD and promoter, Rhiti Group said, “Seven, we believe, will be the change maker that nudges people to make this shift not just in the thinking but also in the doing. And in MS Dhoni we have the perfect brand leader to inspire people to do just that. A range of footwear like Seven has always been MS' dream and I'm glad that today with his involvement and expert inputs with the footwear division, we've been able to fulfil that dream and offer Seven to the world.” (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 6th Dec 2016

Garments, yarn export entitlement quota extended for 1 yr

Indian government has extended the export entitlement quota for...

Textiles | On 6th Dec 2016

Cash inflow will revive sales: Textile industry

The textile industry representatives are hopeful of revival of...

Courtesy: SIMA

Textiles | On 6th Dec 2016

Amma gave special attention for textile growth in TN: SIMA

Former Tamil Nadu chief minister J Jayalalithaa paid special...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search