Home / Knowledge / News / Apparel/Garments / Dhoni's brand Seven grosses over $2.5 million
Dhoni's brand Seven grosses over $2.5 million
15
Jul '16
Courtesy: Rhiti Sports
Courtesy: Rhiti Sports
Seven, a footwear and apparel brand, partly owned and endorsed by star cricketer MS Dhoni has grossed more than $2.5 million in the first three months of its operations since its inauguration in February.

The company is targeting a turnover of $10 million in the domestic market and $ 3-4 million from international markets by the end of this fiscal, Arun Pandey, Chairman of the Rhiti Group, that partially owns the brand, told the Economic Times.

Pandey is Dhoni's close friend and business partner in this new retail. While, Dhoni owns the footwear side of the brand, Pandey's RS Seven Lifestyle, which is part of the Rhiti group, owns the apparel and accessories business.

Dhoni, however, is the brand ambassador for both the branches. In the first three months between April and June 2016, the footwear business contributed 56.5% to the turnover while the rest was from apparel and accessories.

"Today's generation has begun to embrace a much more active and health-conscious lifestyle. Seven addresses this value gap in the market," said Dhoni.

Pandey said they would be investing in setting up company-owned retail stores across key metro markets by the year-end. The company is now readying to hit international markets over the next two months.

Commenting on the alleged issue of delayed payments to Dhoni by Australian sports goods manufacturer Spartan Sports, Pandey said they were in talks with the company but could seek legal recourse if the matter was not sorted out.

"We are trying to sort out the issue but if it continues like this, we will have to look at legal options," he said
.
The issue pertains to a three-year sponsorship deal in 2013 under which Dhoni was to sport Spartan's logo on his bat, gloves and pads. For the endorsement, he was to get Rs. 10-12 crore annually uptill 2016. Since 2013, only four installments have been paid to him, and the company has been defaulting time and again, sources requesting anonymity said. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search