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Dynafit to retail sportsgear in China
Jan '16
Courtesy: Dynafit
Courtesy: Dynafit
Dynafit, a leading manufacturer of ski mountaineering and backcountry gear, has announced Blue Ice Adventure as its retailing partner for the Chinese market, the company said in a statement.
The announcement is part of the Swiss company's strategy to expand its business in the Asia-Pacific region. The latest collaboration for the Chinese market is for five years.
In October last year, the company appointed K2 as its retailer in South Korea. It also opened its own office in Tokyo.
Dynafit is planning to take the tally of shops selling exclusive Dynafit sportswear and skiing gear from the present 120 to 160 in the next 2 years.
The company will showcase its 3 collections – Vertical Running, Alpine Running and Ultra Running – at ISPO Beijing to be  held from February 24-27, 2016. (RKS)

Fibre2Fashion News Desk – India

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