Home / Knowledge / News / Apparel/Garments / E-tailers to see 25% growth in festive season: Assocham
E-tailers to see 25% growth in festive season: Assocham
03
Oct '16
Indian e-commerce websites are likely to register record-breaking sales worth up to Rs 25,000 crore and highest ever purchase rate per minute this festive season, says a recent survey. Consumers spent over Rs 20,000 crore in the festive season of last year and the e-retail sites are expected to clock in a growth of close to 25 per cent this year.

Trade and industry body Associated Chambers of Commerce and Industry of India (Assocham) interacted with about 2,500 working men and women in the age group of 25 to 40 years for its survey-cum-analysis on purchasing patterns of consumers during the festive season that began on October 1. The survey was conducted in prominent cities like Ahmedabad, Bengaluru, Chennai, Delhi-NCR, Hyderabad, Indore, Jaipur, Kolkata, Lucknow and Mumbai.

About 60 per cent of the total respondents have expressed their intentions of shopping online citing ease of shopping, various delivery options, diverse payment modes and better offers as key reasons. A majority of the respondents have revealed that they will make the most of the lucrative deals and discounts offered by the e-commerce sites on apparel and other products.

“Most of the e-tailers have already jumped on the bandwagon for running promotional offers like deep discounts, exclusive merchandise, cash-back schemes, and other such deals to cash in on festive season frenzy and have set off marketing campaigns to rake in maximum profits. Besides, introduction of premium services like free shipping, extended return period and others together with rise of high-speed internet usage through smartphones are likely to boost online shopping this festive season,” said DS Rawat, secretary general, Assocham.

Assocham also spoke to experts in the field of advanced research, analytics and digital intelligence services who have suggested that e-retailers should gear up to counter various challenges related to logistics and influx of visitors. The analysis says that they can avoid losing customers due to technical issues by taking precautionary measures like investing in large servers or cloud hosting services.

Some other suggestions by the experts to tackle competitors include easy website navigation, introduction of festive product categories and ensuring a responsive website. They should also maintain stock levels, showcase related products in case they run out of certain goods and display correct delivery dates, says the survey. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search