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E-warrantry to safeguard e-commerce customers
Jan '16
India's huge e-commerce market which is tipped to touch $38 billion mark in terms of revenue in 2016, has its own share of advantages and risks. On January 20, e-warrantry platform Warranteer launched its India operations during a Roundtable Discussion on "Ensuring Consumer Protection in Digital India: Time to Look at E Warranties" in New Delhi.

The e-warranty solution helps identify the authenticity of deals and dealers in a bid to ensure consumer safety in the fast-growing world of e-commerce with rising internet and smartphone mobile penetration.

Warranteer turns the warranteer eco-system into a win-win relationship between consumers and brands. Avishay Pariz, CEO and co-founder of Warranteer says "It is an end to end solution to connect brand, manufacturers to end customers. When a customer buys a new product so instead of filling warranty card, keep the invoice etc, he simply needs to scan the barcode of the product from his phone and that's it. We will send this information to the brand, so both the users and the brand owners have the information".

The brand creates direct communication channel to the end user, which allows the brand to reduce service centers time and costs from handling warranty claims.

Unlike the US where the consumer is protected by an over-reaching Magnusson Moss Warranty Act and E-Warranty Act, the Indian consumers need a comprehensive arrangement to protect their consumer rights. (SH)

Fibre2Fashion News Desk - India

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