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eBay and Innotrac merge to become Radial
29
Apr '16
eBay Enterprise and Innotrac have joined forces to become Radial, the largest omnichannel commerce technology and operations provider, Pennsylvania-headquartered Radial said in a press release.

Today's businesses are under increasing pressure to not only meet the heightened expectations of consumers, but to profitably manage and execute omnichannel commerce from purchase to delivery.

Radial's global platform combines decades of extensive operations experience with its proven technology platform to deliver retailers' promises to their customers. Leading companies such as DSW, GameStop, Shoe Carnival and Destination XL currently enjoy Radial's omnichannel solutions to enable a unified brand experience for their customers no matter how or where they're buying – and their results are unmatched.

A recent report from Forrester Research found that 49 per cent of online retailers will invest anywhere from $500,000 to more than $20 million in ecommerce technology to try and satisfy customers' expectations of “buy anywhere, pick up anywhere, return anywhere.” However, as recent earnings and media reports have highlighted, even leading retailers are struggling to deliver compelling, profitable omnichannel experiences.

Radial's platform makes it turnkey for retailers to create a leading ecommerce operation, eliminating complexities while managing cost and improving profitability for the entire order lifecycle, from purchase click to doorstep delivery or checkout aisle. Radial's technology and operations integrate with any mobile app, web store or purchase point to make supply chains more flexible and optimize the “where, when, how” of satisfying customers' online orders.

“Despite allocating significant resources to omnichannel, many retailers have not evolved fast enough to keep pace with their customers' demands and expectations," said Tobias Hartmann, President of Radial. “Radial empowers brands to take down the 'walls' between their physical and digital stores, giving them an advantage to acquiring and retaining customers by delivering the type of personalized experiences that keep them coming back for more.”

Radial claims to bring together best-of-breed technologies and services in one market-leading platform to offer speed and efficiency to retailers' omnichannel commerce requirements, including global commerce platform as a service, tech-enabled fulfillment and operations, payments, tax and fraud offerings and full customer care services.

Radial recently opened a state-of-art India Development Center (IDC) in Chennai, to support the company's aggressive growth plan and enhance its research and development capability in order to provide retailers with continuous and innovative omnichannel commerce solutions. (SH)

Fibre2Fashion News Desk – India

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