Home / Knowledge / News / Apparel/Garments / Fall in traffic and AUR impacts net sales at Bebe
Fall in traffic and AUR impacts net sales at Bebe
May '16
Net sales fell by 13.7 per cent at Bebe Stores, US based specialty retailer for womenswear and accessories, to $79.9 million in the third quarter of fiscal 2016, ended April 2, as compared to $92.6 million in the corresponding period last fiscal, owing to a decrease in overall traffic, Average Unit Retail (AUR) and international sales.

Comparable store sales for the quarter ended April 2, 2016, decreased 8.1 per cent.

Commenting on the results, Manny Mashouf, CEO of Bebe Stores said, “During the third quarter, we took significant steps to restructure our operations which included headcount reductions and the closure of non-productive stores.”

“Our third quarter results were impacted by the costs we incurred in connection with these efforts. As of the end of the quarter, we have eliminated 86 corporate positions with an anticipated annual savings of approximately $9 million,” he added.

Bebe currently operates 150 retail stores, the online store, bebe.com and 38 outlet stores. The company closed twelve retail stores and two outlet stores during the third quarter.

For the fourth quarter, the company plans to close up to 2 retail stores and 1 outlet store.

The company expects comparable store sales to decrease in mid-to-high single digit range in the fourth quarter. (MCJ)

Fibre2Fashion News Desk - India

Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Janak Dhamanwala & Sunil Dhamanwala

Moving towards sustainability is also a social change

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search