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Flex & Mas Holdings partner on wearable technologies
15
Jul '16
Courtesy: Flex
Courtesy: Flex
Flex, a designer and builder of intelligent products for a connected world and one of Sri Lanka's biggest apparel exporter, Mas Holdings have partnered to develop revolutionary new wearable technologies.

According to Mas Holdings, these wearable technologies will accelerate and integrate the 'Intelligence of Things' into clothing and enable more natural, intuitive interactions between people and technology.

The two companies showcased the new technology they have developed for integration with clothing at the Wearable Technologies Conference in San Francisco, which was held July 12-13.

The Flex and MAS partnership mainly focuses on; developing new technologies; bringing new products to market and streamlining processes.

“To be launched later this year, Lumo Run is an example of 'smart clothing' that combines fashion, technology and function, with the potential to be 'every athlete's portable running coach,” Mas Holding said.

The pending launch marks a collaborative initiative by Lumo Bodytech, MAS and Flex and is based on sports biomechanics research on distance running done at Loughborough University in the UK.

“The research has already resulted in new knowledge about running technique, identifying key characteristics for ideal running form,” Mas Holdings added. (AR)

Fibre2fashion News Desk - India

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