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Flipkart claims top spot in app-based traffic
21
Jan '16
In the cut-throat world of e-commerce, Flipkart has claimed that it dominates the mobile commerce space along with its subsidiary Myntra, drawing 63 per cent of all traffic among major shopping apps in the country.

Flipkart cited data from analytics firm SimilarWeb according which the e-commerce company was the leading app used by consumers in India to shop online in December, with 47 per cent of the traffic going its way. The Myntra app was ranked second in terms of traffic, with16 per cent.

According to Naspers, one of the largest investors in Flipkart, the e-commerce player has a little over 50 million monthly active mobile users on its platform, nearly three times that of rivals Snapdeal and Amazon India. Flipkart claims SimilarWeb's findings corroborate this, with data that puts Amazon in third and Snapdeal in fourth place, in terms of mobile app traffic.

The SimilarWeb data also suggests the Flipkart app is installed on 37 per cent of the Android smartphone base in the country, and with the Myntra app, the company has a presence on 47 per cent of all Google-powered devices in India. Amazon and Snapdeal have an equal install-base of 18 per cent. There are about 160 mn smartphone users in the country, 85 per cent of whom use Android devices. (SH)

Fibre2Fashion News Desk - India

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