Home / Knowledge / News / Apparel/Garments / Flipkart claims top spot in app-based traffic
Flipkart claims top spot in app-based traffic
21
Jan '16
In the cut-throat world of e-commerce, Flipkart has claimed that it dominates the mobile commerce space along with its subsidiary Myntra, drawing 63 per cent of all traffic among major shopping apps in the country.

Flipkart cited data from analytics firm SimilarWeb according which the e-commerce company was the leading app used by consumers in India to shop online in December, with 47 per cent of the traffic going its way. The Myntra app was ranked second in terms of traffic, with16 per cent.

According to Naspers, one of the largest investors in Flipkart, the e-commerce player has a little over 50 million monthly active mobile users on its platform, nearly three times that of rivals Snapdeal and Amazon India. Flipkart claims SimilarWeb's findings corroborate this, with data that puts Amazon in third and Snapdeal in fourth place, in terms of mobile app traffic.

The SimilarWeb data also suggests the Flipkart app is installed on 37 per cent of the Android smartphone base in the country, and with the Myntra app, the company has a presence on 47 per cent of all Google-powered devices in India. Amazon and Snapdeal have an equal install-base of 18 per cent. There are about 160 mn smartphone users in the country, 85 per cent of whom use Android devices. (SH)

Fibre2Fashion News Desk - India

Must ReadView All

Textiles | On 27th Apr 2017

Maharashtra govt working on second textiles policy

The textiles department of the government of Maharashtra is working...

Apparel/Garments | On 27th Apr 2017

EC takes action to make garment sector more sustainable

The European Commission (EC) has presented a set of focused actions...

Textiles | On 27th Apr 2017

Seven new organisations join ZDHC Programme

The Zero Discharge of Hazardous Chemicals (ZDHC) Programme from...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X