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Flipkart launches kids' store
24
Dec '15
In a press release, Flipkart said children across the age groups have become quite style-conscious. Along with the kids, the new age parents have also become increasingly conscious of the way their kids dress-up, resulting in a surge in popularity to kids' apparels and merchandise, said the company in a press release.

Flipkart's Li'l Starts will have all the popular brands like Barbie, Chhota Bheem, Superman, Motu Patlu and Mickey Mouse. Being always on the most trending list, these brands have attracted shoppers the most.

“The growing exposure of both parents and children towards global fashion trends and the rising income levels of the Indian working class are one of the key contributing factors towards the growth of the kids' category. Toys form the most popular vertical in this category are closely followed by kids fashion and baby care," Rishi Vasudev, VP Fashion at Flipkart said at the launch of the store.

According to a research report, the apparel market in India is estimated to grow at over 9 per cent, with kids-wear accounting for approximately 20 per cent of the total apparel market. The segment is currently estimated at worth Rs 45,220 crore ($8,222 million) and is projected to reach Rs 1,23,030 crore ($22,369 million) by 2023.

Flipkart clearly wants to derive maximum benefit from the fast-growing kids-wear segment.

"The category has witnessed an exceptional growth in 2015 owing to the introduction of a wide variety of unique products and new Indian and International brands entering this space. Combined with the convenience and flexibility offered by online shopping, brands like Fisher price, UCB Kids and US Polo kids, among others, have become huge hits with the digital consumers in India'', Vasudev said. (SH)

Fibre2Fashion News Desk – India

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