Home / Knowledge / News / Apparel/Garments / Flipkart launches kids' store
Flipkart launches kids' store
24
Dec '15
In a press release, Flipkart said children across the age groups have become quite style-conscious. Along with the kids, the new age parents have also become increasingly conscious of the way their kids dress-up, resulting in a surge in popularity to kids' apparels and merchandise, said the company in a press release.

Flipkart's Li'l Starts will have all the popular brands like Barbie, Chhota Bheem, Superman, Motu Patlu and Mickey Mouse. Being always on the most trending list, these brands have attracted shoppers the most.

“The growing exposure of both parents and children towards global fashion trends and the rising income levels of the Indian working class are one of the key contributing factors towards the growth of the kids' category. Toys form the most popular vertical in this category are closely followed by kids fashion and baby care," Rishi Vasudev, VP Fashion at Flipkart said at the launch of the store.

According to a research report, the apparel market in India is estimated to grow at over 9 per cent, with kids-wear accounting for approximately 20 per cent of the total apparel market. The segment is currently estimated at worth Rs 45,220 crore ($8,222 million) and is projected to reach Rs 1,23,030 crore ($22,369 million) by 2023.

Flipkart clearly wants to derive maximum benefit from the fast-growing kids-wear segment.

"The category has witnessed an exceptional growth in 2015 owing to the introduction of a wide variety of unique products and new Indian and International brands entering this space. Combined with the convenience and flexibility offered by online shopping, brands like Fisher price, UCB Kids and US Polo kids, among others, have become huge hits with the digital consumers in India'', Vasudev said. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Textiles | On 24th Jul 2017

Irani terms GST as a ‘great step towards transparency’

Union textiles minister Smriti Irani has termed the Goods and...

L-R: Dhanapal, JMD, Best Corporation; Prabhu Damodaran, Convenor, ITF; Narayanasamy, MD, Micro Cotspin; Senthilnathan, MD Rasitex India; and Sabapathy, MD, Prasanna Spinning Mills

Textiles | On 24th Jul 2017

TN mills seek partnership with cotton growing states

Spinning mills in Tamil Nadu are seeking stronger partnership with...

Textiles | On 24th Jul 2017

TEA urges Tamil Nadu govt to announce textile policy

The Tiruppur Exporters' Association (TEA) has urged the state...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X