Home / Knowledge / News / Apparel/Garments / Flipkart launches kids' store
Flipkart launches kids' store
24
Dec '15
In a press release, Flipkart said children across the age groups have become quite style-conscious. Along with the kids, the new age parents have also become increasingly conscious of the way their kids dress-up, resulting in a surge in popularity to kids' apparels and merchandise, said the company in a press release.

Flipkart's Li'l Starts will have all the popular brands like Barbie, Chhota Bheem, Superman, Motu Patlu and Mickey Mouse. Being always on the most trending list, these brands have attracted shoppers the most.

“The growing exposure of both parents and children towards global fashion trends and the rising income levels of the Indian working class are one of the key contributing factors towards the growth of the kids' category. Toys form the most popular vertical in this category are closely followed by kids fashion and baby care," Rishi Vasudev, VP Fashion at Flipkart said at the launch of the store.

According to a research report, the apparel market in India is estimated to grow at over 9 per cent, with kids-wear accounting for approximately 20 per cent of the total apparel market. The segment is currently estimated at worth Rs 45,220 crore ($8,222 million) and is projected to reach Rs 1,23,030 crore ($22,369 million) by 2023.

Flipkart clearly wants to derive maximum benefit from the fast-growing kids-wear segment.

"The category has witnessed an exceptional growth in 2015 owing to the introduction of a wide variety of unique products and new Indian and International brands entering this space. Combined with the convenience and flexibility offered by online shopping, brands like Fisher price, UCB Kids and US Polo kids, among others, have become huge hits with the digital consumers in India'', Vasudev said. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Md Siddiqur Rahman, president, BGMEA, addressing a press conference with other dignitaries. Courtesy: BGMEA

Apparel/Garments | On 29th May 2017

BGMEA asks govt for 5% incentive for 2 years in Budget

The Bangladesh Garment Manufacturers and Exporters Association...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search