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Future Group's new innings with Big Bazaar Gen Nxt stores
07
Nov '15
Future Group has unveiled its first Big Bazaar Gen Nxt store at the Infinity Mall in Malad, Mumbai. The Big Bazaar Gen Nxt stores are designed to be smarter and experiential through the use of technology, innovation in services, layouts and sections and digital interfaces, the Future Group said in a press release.

Big Bazaar Gen Nxt store located at Infiniti Mall and spread over 46,000 sq feet area is a completely “the very latest in retail innovation” and “Next Generation” version of Big Bazaar store. The Big Bazaar Gen Nxt store brings the best of retail innovation under one roof.

Speaking on the occasion, Future Group CEO Kishore Biyani, said, “Big Bazaar Gen Nxt is designed to give a multi-sensorial, smart and easy shopping experience that heightens the joy of shopping. We believe these stores will redefine the shopping experience and set new benchmarks for retailing in India. Big Bazaar Gen Nxt store in Infiniti is where many of our innovations and ideas to give consumers a world class shopping experience have come together and it's great to see all under one roof.”

Technology upgrade at cash tills that ensure faster checkouts, experience zones for multi-sensorial experiences for food products, wider merchandise and assortments across all categories and a whole new design that has full LED lighting, large digital screens, digital shelf talkers and energy saving technologies that optimize air-conditioning, humidity and lighting within the stores. Each of these features are geared to attract every segment of customers including customers looking for superior service, are time-constrained, or are technologically savvy and look forward to experiencing newness in every shopping experience.

The stores are designed to be modular manner in order to go undergo continuous upgrade and incorporate more technology-led interfaces and innovations.

Enhanced features like smart trial rooms, lounges for checkouts and endless aisles or digital interfaces that can take orders for products or inventory not stored in every store are set to be added within a few months.

The second Big Bazaar Gen Nxt store opening in Noida in a few weeks will be even more experiential and offer more services. The company will be opening more such stores and over time upgrade many of its existing stores up to these levels. (SH)

Fibre2Fashion News Desk – India

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