Home / Knowledge / News / Apparel/Garments / G-III launches new sports apparel Hands High
G-III launches new sports apparel Hands High
05
Oct '15
G-III Apparel Group, Ltd., a leading manufacturer and distributor of apparel and accessories, has announced the launch of Hands High – a new licensed sports apparel line inspired by NBC's Tonight Show host and comedian, Jimmy Fallon.

In a statement, G-III said Hands High will feature professional team logos from the NFL, NBA, MLB and NHL that will be located in a new place - under a fan's arms. Hands High will be available this month at retailers throughout the US, as well as at official team and stadium shops and official league websites.

Realizing that sports fans spend a great deal of their time during games cheering and high fiving, Fallon's concept sparked a new partnership with G-III. Fallon worked with the G-III design and sales team on all aspects of the project. The Hands High apparel is designed to provide sports fans with a fun, distinctive – and memorable – way to show their support for their favorite teams.

Morris Goldfarb, Chairman and CEO of G-III, commented, “To have a truly new, compelling idea in the fashion arena is rare. We are excited about this new product line, which we believe will be a complementary addition to our team sports business. We look forward to partnering with Jimmy Fallon with respect to the Hands High concept and other ideas in the future.”

Jimmy Fallon, said, "I'm so excited to team with G-III who took my vision and made it a reality. Hands High will fire up crowds to cheer with their hands in the air and bring the thrill of the game to a whole new level of fun."

Hands High will initially consist of men's tee shirts, long sleeves tops, zip hoodies and pullover sweatshirts, with team branded graphics only visible when fans have their hands in the air. In addition to logos under-the-arms, Hands High merchandise will feature team logos and other design elements on the front. Following the launch of men's product in October, G-III has plans to expand the Hands High collection with additional women's and youth apparel, the statement said. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search