Jan '16
“We look forward to Triboro and its talented associates expanding the breadth of the Gerber Childrenswear family to further grow our market share in the newborn - toddler space,” Gary Simmons, President and CEO of Gerber Childrenswear said in a press release. “This combination represents a marriage between two key players in the newborn-toddler category. Triboro's product, design and supply chain capabilities are the perfect strategic compliment to our licensed brands and first class operating and sourcing expertise.”
The transaction positions Gerber Childrenswear as a leading player in the bedding category, with opportunities to grow Triboro's existing business and also expand Gerber Childrenswear's bedding offering.
The acquisition of Triboro also augments Gerber Childrenswear's growing portfolio of owned brands, with the acquisition of the Cuddletime, Cuddle Care and Just Born brands. Joel Kaplan, owner and CEO of Triboro, will continue to lead the Triboro team.
“Working with Gerber Childrenswear is a unique opportunity to further advance our goals of bringing great value in products and services to families, retailers, our factory partners and our associates” said Joel Kaplan. “We share a passion for providing safe, quality experiences for babies. With this union, we not only have a greater capability to provide superior products for babies, but we do it in brands that can drive businesses with and for our retail partners. This is an exciting step forward for our colleagues both in the US and Asia.” (SH)
Fibre2Fashion News Desk – India
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