The collection, which will be launched on June, 1, 2016, will be available in over 170 Lucky Brand stores, partner outlets, and online.

“Our association with Lucky Brand brings together Goodyear's innovation, leadership, performance and more – all in a collection of casual, relaxed shirts enabling consumers to express their personal style, “ said Nancy Ray, director of licensed products, The Goodyear Tire & Rubber Company.

Lucky Brand's designers drew on everything from Goodyear performance-driven research and technical expertise, to its rich heritage and iconic brand images. The Goodyear apparel collection has its own distinct fit, feel and finish, and is celebrated for its attention to detail and clean design. (HO)

Fibre2Fashion News Desk – India