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Hidden magnets replace buttons in Van Heusen shirts
Sep '16
Apparel marketer PVH Corp has launched shirts designed with MagnaClick adaptive technology that eliminates traditional buttons in its Van Heusen brand. Although decorative buttons grace the shirt for an authentic appearance, powerful magnets are hidden inside the front placket and cuffs of the shirt, which band together to ensure a secure closure.

Additionally, the high quality dress shirts are wrinkle free, stain resistant and designed with barrel cuffs.

David Sirkin, president of the Dress Furnishings Group at PVH Corp believes this new innovation is a game-changing product that offers a stylish, high quality solution for consumers with limited dexterity or those seeking an alternative to buttons.

PVH Corp with over $8 billion in annual revenues has brands like Calvin Klein, Tommy Hilfiger, Van Heusen, Izod, Arrow, Speedo, Warner's and Olga in its portfolio. (AR)

Fibre2Fashion News Desk – India

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