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IAF World Fashion Convention draws more than 700 delegates
23
Oct '15
The 31st IAF World Fashion Convention and the 8th Istanbul Fashion Conference drew more than 700 participants from over 25 countries, from North America, South America, Europe and Asia.

“They were treated to keynote speeches from, among others, Hugo Boss's CBO Christophe Auhagen and Topman's creative director Gordon Richardson,” a press release from International Apparel Federation (IAF) said.

According to IAF, the theme of the Convention, 'Making it Better', was reflected in all sessions.

“Hugo Boss showed it had indeed implemented 3D digital product development drastically reducing the average number of physical samples they need,” the association added.

Ahler's Jan Hilger presented innovative forms of horizontal collaboration to make things better, including shared 'platforms' for complex products and shared technological knowledge through informal networks.

GT Nexus's Kurt Cavano showed how the use of innovative financial instruments can free working capital caught in inventory, creating money for investments improving further the supply chain.

Achim Berg of McKinsey showed the ability of Turkey to play a major role in fulfilling the industry's needs for fast response, also by coordinating production outside of Turkey, in countries close by.

Han Bekke of Modint, Leyla Ertur of H&M and Murat of Attun of Inditex showed in their session the power of collaboration to improve company's individual efforts to improve CSR and sustainability.

Turkish companies such as Lia Lea, Les Benjamins, 2Wins and Kigili provided strong cases of brand building in an emerging economy.

“Clearly, Turkey shows that continuous industry development can lead a country's industry from low value added manufacturing to high margin brands and retailers,” IAF observed.

The last session focused on the role of small designers, entrepreneurs and manufacturers in making the industry better.

The Worth Project, showed how innovative ideas and manufacturing capabilities inside Europe, including Turkey, must be brought together to form strong combinations.

IAF Designer Award winning designer Andrea Landa from Colombia and established Turkish designer Asli Filinta presented how a mix of inspiration from native roots and global connections make their designs better. (AR)

Fibre2Fashion News Desk – India

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