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India notches up highest growth in cross border shopping
27
Nov '15
Indians are warming up to cross-border shopping. India showed the highest growth among all key countries, according to a report released by online payment system major PayPal.

The report also stated that US, China, UK, Singapore and Japan, in that order, were where countries Indians liked to shop from.

The research further highlights that desktops account for the highest proportion (53 per cent) of purchases made by cross border shoppers from websites in another country in the past 12 months, while 41 per cent of the purchases were made using a smartphone (30 per cent) or tablet (11 per cent).

The report stated that one of the key reasons that stopped people from shopping was delivery costs and tricky return policies. Even though several companies have tried to let shoppers pay in their home currency, the costs turned out to be an important factor when picking shopping destinations.

Country manager and MD, Paypal India, said most shoppers are evolved and the average spend through the year is about Rs 1.4 lakh, a newspaper reported. Indians will spend, according to projections, Rs 54,700 crore by the end of 2015, he said.

In most regions, clothing and apparel is the most popular category for cross-border purchases.

A total of 808 people in India were surveyed by Ipsos on behalf of Paypal. All of them were over the age of 18 and owned an internet-enabled device. (SH)

Fibre2Fashion News Desk – India

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