India’s Times Network’s entertainment channel Zoom recently initiated a brand partnership with the country’s online fashion e-tailer Myntra. Beginning April 19, the channel will showcase a whole new look and feel with new shows, web-series, short formats and exclusive experiences covering every medium – television, social media, on-ground and digital.
Through this partnership, what the consumer sees on Zoom can be easily accessed on Myntra, according to a Zoom press release.India's Times Network's entertainment channel Zoom recently initiated a brand partnership with the country's online fashion e-tailer Myntra. Beginning April 19, the channel will showcase a whole new look and feel with new shows, web-series, short formats and exclusive experiences covering every medium – television, social media, on-ground and digital.#
According to Myntra CEO Ananth Narayanan, the partnership will not only to make fashion more accessible, but will make “buy it as you see it” a reality. Each show will be styled by Myntra. (DS)
Fibre2Fashion News Desk – India
20240830145952.gif)
20240925092649.png)
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "UBM China (Shanghai)")
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
