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Jasper named director for Ispo Beijing & Shanghai
23
Feb '16
Elena Jasper
Elena Jasper
Elena Jasper has been named as exhibition director for both, Ispo Beijing and Ispo Shanghai and takes over from Paul März, who managed both trade fairs until the end of December 2015.

“Elena Jasper brings to her role, experience of working as a senior manager at Siemens AG in Munich, where she was responsible for communication projects and corporate events,” a Messe Munchen press release said.

Prior to this, she had worked as manager of social engagement at the Deutscher Sparkassen- und Giroverband Berlin where she gained experience in sport sponsoring and organising events.

“She also has a Master's degree in International Business, Chinese language skills and has spent time living in Hong Kong, all of which she will bring to her new role, working with the Chinese market,” the organiser added.

According to Messe Munchen, sport is a major part of Elena's life both professionally and personally, as she is qualified to teach snowboarding and lists keeping fit, sailing, and golf among her hobbies.

Tobias Gröber, executive director (Consumer Goods) at Messe München said, "In Elena Jasper, we have found an internationally experienced successor for this position of responsibility.”

“She will bring organisational skills and events management expertise, an affinity with China and enthusiasm for sport to the role in the future and further consolidate the ISPO brand in China," he too added.

Against the background of a sports market that is growing ever bigger in China, Messe Munchen is also restructuring the Ispo team in China.

Project group director Oliver Wang, who was previously responsible for Ispo Beijing and Ispo Shanghai, will shift his focus to launching and growing year-round services tailored to the Asian market.

In the future, he will be concentrating on Ispo Open Innovation, organisation and set-up of Ispo Award, Ispo Brandnew and Ispo Academy, and development of the Ispo Textrend Award.

Project Manager Kevin Yang, who joined Ispo in 2007, will go back to working for the Ispo Beijing and Ispo Shanghai trade fairs, having organised the participation of Chinese companies at Ispo Munich this year.

“In the future, he will work in sales and key account management on the strategic further development of both trade fairs in China,” Messe Munchen stated.

"Sport in China remains an area with very high potential for growth and with the 2022 Winter Olympics being held in Beijing, the winter sports boom is set to continue in China,” Loffler stated.

“Restructuring ISPO will enable us to become a year-round partner for this industry in Asia and we will also be able to offer our customers products online and offline over the course of the year,” he observed. (AR)

Fibre2Fashion News Desk – India

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