Home / Knowledge / News / Apparel/Garments / Kickstarter campaign to raise $177,000 for Denim Project
Kickstarter campaign to raise $177,000 for Denim Project
24
Aug '16
Denim Project, which produces garments made from 98 per cent denim waste, has launched a Kickstarter campaign to raise $177,000 by September 8. This amount will be utilised to buy machinery, source waste fabric and convert it into fibre to be later converted into garments. The aim of this project is to help save 183,000,000 liters of fresh water.
 
"The purpose of my engagement in Denim Project has, from the start, been to change our production, to show how 'easy' it is. How easy it is to save water and the environment. My dream is to set a positive footstep within my reach. I think that should be the goal for everyone. Especially the ones fortunate enough to have kids," said Jesper Kejser, the founder-CEO of the brand Denim Project.
 
In the fashion industry for almost 20 years, Kejser has worked with some of the best retailers and brands in Denmark and around the world. About three years ago, he became aware of the negative impact of the textile industry on  the environment. There's an overwhelming amount of usable/reusable waste being created by the fashion industry as they consume precious resources while generating pollution. Up to 15 per cent of fabric intended for clothing are wasted during the cutting process. The estimated waste can provide every person on the planet three new T-shirts per year. This waste also contains enough water that could have supplied 25 million people annually, which equates to 38.5 billion liters of fresh water.
 
The Denim Project was founded to make a change by creating garments by cutting waste. It is the most resource neutral denim label in the world. All the fabric that is discarded by expensive brands is sorted out by colour, re-fibre, and spun into yarns. Then Denim Project will add 2 per cent stretch to the 98 percent wasted fabric and design a brand new line. Not only will the company focus on saving the earth's natural resources, but provide stylish denim at a fair price. The goal is to dress the world while doing good.
 
To learn more about this project, visit the Kickstarter campaign. Backers can choose from a number of attractive rewards. Perks will be delivered by February 2017. (AR)

Fibre2Fashion News Desk – India


Must ReadView All

Israeli minister announces tax cuts on consumer goods

Apparel/Garments | On 14th Dec 2017

Israeli minister announces tax cuts on consumer goods

The Israeli Government will slash taxes by $227 million, finance...

Courtesy: Kelvin Techstyles

Apparel/Garments | On 14th Dec 2017

Kelvin Techstyles fuses style and function in city apparel

Fusing style and function in outdoor clothing, Roseville,...

India’s WPI inflation for textiles up 0.3% in Nov 2017

Textiles | On 14th Dec 2017

India’s WPI inflation for textiles up 0.3% in Nov 2017

India’s annual rate of inflation, based on monthly wholesale price...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Urmil Arya

Sushila International, a well established textile organisation established ...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search