Home / Knowledge / News / Apparel/Garments / Lacoste opens online store in India
Lacoste opens online store in India
10
Jun '16
French lifestyle brand Lacoste has opened its own online store in India selling the entire portfolio including apparel, accessories, footwear, leather goods and perfume.

Lacoste's CEO for Asia Pacific region Jean-Louis Delamarre said this digital flagship store in India is a cornerstone in the Indian business and the omni-channel strategy across the region, the Economic Times has reported.

India is the French brand's fifth market in the Asia Pacific region after South Korea, Japan, China and Australia.

The company plans to expand its reach to a wider consumer base in tier one and two cities where it is physically not present. For Lacoste, menswear is the bestseller for the brand with the iconic polo shirt accounting for 30 per cent of the total apparel sales in the country.

The brand currently has 48 stores in the country and one in Maldives, according to media reports.

"Philippines and Thailand will be the new additions on the e-commerce roadmap in the coming 12 months. Digital flagships will remain the backbone of online strategy," the Lacoste CEO said. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 29th Jun 2017

Amazon intends to keep investing and growing in India

American online retail giant Amazon intends to keep investing and...

Textiles | On 29th Jun 2017

Vietnam’s textile & garment exports cross $10bn till May

Vietnam earned $10... billion from textile and garment exports in the ...

Textiles | On 29th Jun 2017

Indian textile industry will reach new milestone by 2020

By 2020, textile technologies will be highly advanced not only with...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X