Home / Knowledge / News / Apparel/Garments / Legging brand Lyra to venture into lingerie segment
Legging brand Lyra to venture into lingerie segment
05
Jul '16
Courtesy: Lux Industries
Courtesy: Lux Industries
Lyra, the women's legging brand owned by Kolkata based Ebell Fashion, a Lux Group company, will soon launch lingerie and loungewear for women under the same brand name.
 
The company will position Lyra intimate wear as affordable collection and will target self-independent, emancipated woman looking to own a good product at a decent price, Economic Times reported.
 
“Lyra today enjoys very high level of consumer awareness and consumer loyalty. Our legging business is growing by 50 per cent a year and currently we command a market share of 38 per cent in the mid to premium segment,” said Udit Todi, senior vice president, Lux Industries.
 
Lux products reach customers through more than 5,000 strong retailers and distributors' network.
 
Elaborating further on plans to sell Lyra products online, Todi said, “In addition to our own website, we will have tie-ups with leading e-commerce sites to sell our new products. We will be competitively pricing the products keeping in mind the price sensitivity of the Indian consumers.” (RKS)
 

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 28th Feb 2017

China's textile & apparel exports up 10.2% in Jan 2017

Exports of textiles and garments from China resumed growth in the...

Apparel/Garments | On 28th Feb 2017

Delta Galil's Q4 operating profit jumps 80%

In the three months to December 31, 2016, operating profit at apparel ...

View of YiwuTex 2016; Courtesy: YiwuTex

Textiles | On 28th Feb 2017

Smart knitting system to grace 18th YiwuTex 2017

The thematic functional knitting machinery zone at the 18th YiwuTex...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search