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MagnaReady signs deal with PVH for adaptive men's shirt
Jan '16
MagnaReady shirts, a fashionable shirt infused with a patented magnetic closure system, began as a wife's sewing project after her husband began to lose mobility in his fingers due to Parkinson's disease in his early 40s. Now, CEO Maura Horton has licensed MagnaReady LLC's patented technology to PVH Corp. one of the world's largest apparel companies.

MagnaReady shirts already help thousands of people dress independently and the patented magnetic closure system will soon impact even more lives, the company said in a press release.

PVH Corp. owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world's largest shirt and neckwear company, and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner's and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL MichaelKors, Sean John and Chaps.

“MagnaReady shirts were created out of necessity. I was honored when it grew into helping more people than just my husband Don. And while the magnetic closure system is a lifesaver for people with mobility issues, it is also an incredible time saver for the average guy,” said Horton. “It will be surreal to walk into a department store and see shirts on the racks incorporating the patented magnetic closure system I designed, but I am incredibly excited to watch how PVH's shirts incorporating this technology will impact the men's fashion industry. And, more importantly, hear more stories about how the shirts have benefited my customers' lives.”

MagnaReady shirts contain self-closing technology that eliminates the need to button a shirt. Simply pressing the two sides of the shirtfront together snaps the magnets into place. Not only do MagnaReady shirts make it possible for people with mobility issues to dress independently again, they also shave a few seconds off men's dressing routines and eliminate the potential for a buttonhole to be missed when in a rush. Clothing that incorporates MagnaReady LLC's patented magnetic closure system looks no different than any other pair of pants or shirt that can be purchased in stores. The magnetic closures are hidden between layers of fabric and buttons or other traditional closures are placed decoratively on garments.

Men's sport and dress shirts incorporating MagnaReady LLC's technology will be available in major department stores under a PVH label this year, the release said. (SH)

Fibre2Fashion News Desk - India

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