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Majority of Lindex denim made thru sustainable process
17
Feb '16
According to Swedish fashion retailer Lindex, beginning January 2016, a vast majority of all Lindex denim is made from sustainable cotton and produced in more sustainable processes saving water, energy and chemicals.

“With this new range of denim for both women's and kids, Lindex continues to set the standard,” the fashion retailer said in a press release.

“We are very proud to have implemented low impact production processes for a majority of all our denim,” Anna-Karin Dahlberg, production support manager at Lindex said.

“This is a big step towards our goal that by 2020, 80 per cent of all Lindex garments shall be produced with more sustainable processes,” Dahlberg added.

“Some of the Better Denim styles are completely sustainable; made of organic cotton, with sustainable trims and produced with water, energy and chemical saving processes,” Lindex said.

All five-pocket denims have the size printed in the waistband, reducing paper from not using main and size labels.

The completely sustainable denims have hangtags made from recycled paper, attached with organic cotton strings.

While, some of the denim bottoms are even more sustainable with sustainable trims like zippers, buttons, rivets and badges.

For the Better Denim campaign, Lindex also introduced its very first upcycled item, a sneaker made from re-used denim.

All parts of the shoe are sustainable with the denim fabric being collected from the post-consumer textile reuse and recycling flow, managed through Lindex stores and sorted by Swedish organisation, Myrorna.

“The denim sneaker is made in collaboration between Lindex, Myrorna and Fair Unlimited,” the retailer informed. (AR)

Fibre2Fashion News Desk – India

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