The brand opened its first store in India in 2006 in Indore. It now operates 135 stores across 50 cities of the country, Vasanth Kumar, executive director of Max Fashion India said at a press conference organised in Hyderabad during the brand’s tenth anniversary celebration.
Max has preferred to establish itself as a reasonably-priced brand for the Indian youth, and is focusing on middle-class consumers, especially in the age group of 18 years to 25 years. It generates approximately 30 per cent of its revenue from this age group.
Working in this direction, the brand plans on opening youth-format stores, with imported collection, in six major locations across the country. It will be adding 35 stores in total in FY 16-17, 8 new stores being in Andhra Pradesh and Telangana.
The brand has presence across all major cities in the country, and is continuously adding more stores. (MCJ)
Fibre2Fashion News Desk – India
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