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Messe Frankfurt to debut off-price merchandise trade show
22
Aug '16
Courtesy: Messe Frankfurt
Courtesy: Messe Frankfurt
Trade show organiser Messe Frankfurt in partnership with other fashion industry veterans is launching a new show format; Boulevard Prêt-à-sale, which will be held in March and October each year in New York.

According to Messe Frankfurt, Boulevard Prêt-à-sale will offer global retailers the opportunity to meet with brand-name apparel, accessory, and footwear companies all at one platform.

Dedicated to showcasing value and off-price merchandise for the better market, the first show, scheduled for March 2017, will focus solely on menswear merchandise.

“Boulevard Prêt-à-sale will redefine the wholesale and retail experience and value sales for both brands and retailers,” Messe Frankfurt said.

“The show will serve as an international business platform, where the largest US and international better value price buyers can meet and network with prominent apparel companies,” it added.

“Boulevard Prêt-à-sale will offer networking opportunities to retailers and allow them to better cultivate their offerings for customers,” Arnold Zimberg, co-founder, Boulevard Prêt-à-sale said. (AR)

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