Home / Knowledge / News / Apparel/Garments / Moonbasa's digital platform to help US brands enter China
Moonbasa's digital platform to help US brands enter China
06
Aug '16
Moonbasa, a China-based ecommerce company has partnered International Trade Administration (ITA) in USA, to provide a digital platform for US brands interested in selling to the Chinese market.

According to Moonbasa, this platform will offer US companies an opportunity to open a web store on Moonbasa's ecommerce platform.

“It will also give them an opportunity to participate in a three-day online-to-offline experience at Moonbasa's flagship digital store in Shanghai,” the company said.

“China is a difficult market to penetrate, especially for small and medium size businesses,” said, Kim-Bang Nguyen, director for the Office of Textiles and Apparel (OTEXA) at ITA.

“We believe Moonbasa with a dedicated 'US Brand Mall' and full-service commerce solutions, is an effective way for these businesses to create a new channel of distribution in China,” he added.

Moonbasa is a fashion only ecommerce platform and launched a 'US Brand Mall' last year supporting more than 25 small to medium sized US brands.

US brands currently selling on the site include Ocean Current, Taylor and Sage, Janet Chung, Band of Gypsies, and Halo. (AR)

Fibre2fashion News Desk - India


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search