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Moonbasa's digital platform to help US brands enter China
Aug '16
Moonbasa, a China-based ecommerce company has partnered International Trade Administration (ITA) in USA, to provide a digital platform for US brands interested in selling to the Chinese market.

According to Moonbasa, this platform will offer US companies an opportunity to open a web store on Moonbasa's ecommerce platform.

“It will also give them an opportunity to participate in a three-day online-to-offline experience at Moonbasa's flagship digital store in Shanghai,” the company said.

“China is a difficult market to penetrate, especially for small and medium size businesses,” said, Kim-Bang Nguyen, director for the Office of Textiles and Apparel (OTEXA) at ITA.

“We believe Moonbasa with a dedicated 'US Brand Mall' and full-service commerce solutions, is an effective way for these businesses to create a new channel of distribution in China,” he added.

Moonbasa is a fashion only ecommerce platform and launched a 'US Brand Mall' last year supporting more than 25 small to medium sized US brands.

US brands currently selling on the site include Ocean Current, Taylor and Sage, Janet Chung, Band of Gypsies, and Halo. (AR)

Fibre2fashion News Desk - India

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