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Moonbasa signs deal with ITA for China trade expansion
Jan '16
Moonbasa, China's leading fashion e-commerce platform, has signed a strategic partnership agreement with the International Trade Administration (ITA) at the US Department of Commerce, it said in a press release.

Moonbasa will work closely with the Office of Textiles and Apparel (OTEXA) within ITA to promote US apparel exports to China.

“Our partnership with Moonbasa will provide more inclusive technological tools for US companies to make headway in selling to China, and increase their export to this vast market of consumers eager to buy made in USA apparel and products,” said Kim-Bang Nguyen, Director of Export Promotion and Strategic Alliances in OTEXA.

Barbara Graff, Moonbasa Managing Director USA, said, “We are pleased to enter this partnership with ITA and to work closely with OTEXA to assist in accelerating and supporting the growth of US brands on Moonbasa.com US Brand Mall and Designer Gallery.”

Joint activities include a referral programme for made in US brands, marketing and trade show support and sponsored events. (SH)

Fibre2Fashion News Desk - India

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