Home / Knowledge / News / Apparel/Garments / Myntra revises revenue target, launches The North Face
Myntra revises revenue target, launches The North Face
12
Jan '16
Online fashion retailer Myntra has launched The North Face (TNF) merchandise on its portal after it signed an exclusive deal with the American activewear and outdoor sports gear maker and retailer, according to media reports.

The deal with The North Face is part of Myntra's plans to rake in 20 per cent revenue from outdoor apparel and sports range over the next 15 months. The Flipkart-owned company currently gets about 15 per cent of its revenues from sports business.

Myntra launched TNF apparel and footwear with a starting price of Rs 3000 on January 11.

Prasad Kompalli, Head of e-commerce at Myntra said the growth of outdoor category sales is expected to double in 2016-17 and by 2017, Myntra is looking at 20 per cent of overall revenue coming from outdoor.

Myntra has over 25 international brands, including eplay, Cole Haan and Scotch & Soda, in its portfolio. Five per cent of its sales come from these international brands.

The North Face, founded in California in 1966, is an outdoor product company specializing in outerwear, fleece, coats, shirts and more. The retailer which is part of VF Inc, will be directly competing with Columbia sportswear international brand, which entered India in December 2013.

Bruno Feltracco, Vice President and Managing Director, Outdoor and Action Sport Coalitions - Asia Pacific, at VF Asia said India offers a huge opportunity as a market. (SH)

Fibre2Fashion News Desk - India


Must ReadView All

Apparel/Garments | On 26th Sep 2017

US raises annual AGOA quota for textiles

The US Committee for the Implementation of Textile Agreements has...

Textiles | On 26th Sep 2017

Thrace-LINQ expanding Dorchester County operations

Thrace-LINQ, a global supplier of fabrics for the textile industry,...

Courtesy: Levis

Fashion | On 26th Sep 2017

Google unveils smart denim jacket with Levi Strauss

Ending the months-long wait, Google has unveiled its smart denim...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
75.5%
No
12.2%
Skip
12.2%

Total Votes: 49

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.3%
No
24.5%
Skip
12.2%

Total Votes: 49

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.8%
No
6.1%
Skip
6.1%

Total Votes: 49

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
71.4%
No
10.2%
Skip
18.4%

Total Votes: 49


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search