Home / Knowledge / News / Apparel/Garments / Myntra revives mobile site
Myntra revives mobile site
Feb '16
Online fashion retailer Myntra has reportedly decided to bring its mobile site back after flirting briefly with the app-only strategy. That means consumers will now be able to buy products on Myntra through its app as well as through the mobile site.

Myntra had closed its mobile site around 9 months ago , convinced that it needed to focus solely on the app because most of its consumers were reportedly coming to the site using a smartphone.

Myntra's decision to resurrect the mobile site comes a few months after its parent company Flipkart, again started selling goods through its mobile site. For Myntra and Flipkart, shutting down the mobile site didn't yield the desired results.

But even as it has revived the mobile site, Myntra says that it doesn't have any plan to revive the desktop site. Consumers will have to use an app or the browser on a smartphone to buy products from Myntra.

"We are still focused on our mobile strategy and want to get the consumer experience right," Ambarish Kenghe, head of products at Myntra, told The Times of India. “They (consumers) will now have the option of buying on the mobile site but we will keep nudging the consumer to download the app."

Myntra said that customers who do not have the app will automatically be redirected to a link to download the mobile app. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search