Home / Knowledge / News / Apparel/Garments / Myntra revives mobile site
Myntra revives mobile site
Feb '16
Online fashion retailer Myntra has reportedly decided to bring its mobile site back after flirting briefly with the app-only strategy. That means consumers will now be able to buy products on Myntra through its app as well as through the mobile site.

Myntra had closed its mobile site around 9 months ago , convinced that it needed to focus solely on the app because most of its consumers were reportedly coming to the site using a smartphone.

Myntra's decision to resurrect the mobile site comes a few months after its parent company Flipkart, again started selling goods through its mobile site. For Myntra and Flipkart, shutting down the mobile site didn't yield the desired results.

But even as it has revived the mobile site, Myntra says that it doesn't have any plan to revive the desktop site. Consumers will have to use an app or the browser on a smartphone to buy products from Myntra.

"We are still focused on our mobile strategy and want to get the consumer experience right," Ambarish Kenghe, head of products at Myntra, told The Times of India. “They (consumers) will now have the option of buying on the mobile site but we will keep nudging the consumer to download the app."

Myntra said that customers who do not have the app will automatically be redirected to a link to download the mobile app. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Apparel/Garments | On 27th Jun 2017

Vietnam to build fashion, textile, trading centres

Vietnam's Ho Chi Minh City will build large centres for designing...

Textiles | On 27th Jun 2017

Barcelona’s Unitin develops recycled Indigo yarns

Unitin, a trademark of Industrias Morera SA and a leading textile...

Information Technology | On 27th Jun 2017

ThreadSol to bring fabric solutions to Thailand

ThreadSol, an enterprise material management provider for the sewn...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search