Home / Knowledge / News / Apparel/Garments / Myntra to retail trendy & fusion khadi apparel range
Myntra to retail trendy & fusion khadi apparel range
Aug '16
Courtesy: Khaadionline
Courtesy: Khaadionline
IndusDiva through its ethnic wear fashion brand Khadi Originals will market a trendy, ethnic and fusion apparel range on Indian online fashion retailer Myntra.

According to a statement, Khadi Originals is a mix of earthy elegance, minimalistic chic and subtle sophistication and inspired by nature, which make these creations an all-season clothing.

"India's younger generation is losing touch with ethnic wear for various reasons or is being perceived as old fashioned,” Vineet Saxena, co-founder IndusDiva said.

"IndusDiva endeavours to change this and we want to make Indian ethnic wear trendy, wearable and wearing it, would make a modern Indian feel proud,” he added.

Gunjan Soni, CMO at the fashion retailer said the introduction of Khadi Originals is a revolutionary new concept. (AR)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 20th Oct 2016

Indian polyester market demand grows 14% in Q2 FY17: RIL

The Indian polyester market witnessed a demand growth of 14 per cent...

Fashion | On 20th Oct 2016

Replay to explore new markets in 2017

Replay, the iconic Germany based denim brand, is planning to get into ...

Textiles | On 20th Oct 2016

Pakistan proposes Rs200 bn for textile sector revival

A bailout package of Rs 200 billion has been proposed by the Pakistan ...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Nuno Venda

‘There has been an increase in demand for water based inks, rather than...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search