Home / Knowledge / News / Apparel/Garments / Myntra to retail trendy & fusion khadi apparel range
Myntra to retail trendy & fusion khadi apparel range
16
Aug '16
Courtesy: Khaadionline
Courtesy: Khaadionline
IndusDiva through its ethnic wear fashion brand Khadi Originals will market a trendy, ethnic and fusion apparel range on Indian online fashion retailer Myntra.

According to a statement, Khadi Originals is a mix of earthy elegance, minimalistic chic and subtle sophistication and inspired by nature, which make these creations an all-season clothing.

"India's younger generation is losing touch with ethnic wear for various reasons or is being perceived as old fashioned,” Vineet Saxena, co-founder IndusDiva said.

"IndusDiva endeavours to change this and we want to make Indian ethnic wear trendy, wearable and wearing it, would make a modern Indian feel proud,” he added.

Gunjan Soni, CMO at the fashion retailer said the introduction of Khadi Originals is a revolutionary new concept. (AR)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 17th Jan 2017

GST rollout from July 1; states to control small taxpayers

The Centre and states have reached a consensus on the issue of dual...

Textiles | On 17th Jan 2017

Reliance Industries net increases 3.6% in Q3FY17

In the three months ended December 31, 2016, India’s biggest private...

Courtesy: Carnegie Fabrics

Textiles | On 17th Jan 2017

Calera Capital acquires majority stake in Carnegie Fabrics

Private equity firm Calera Capital has bought a majority stake in...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search