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Man can dare to play with fire with 'Flame'
15
Jun '11
Flame (noun) a hot glowing body that is generated by something on fire; the visible part of fire that emits both light and heat.

Lifestyle international brand aussieBum launches its new hipster underwear Flame.

The range has been designed for the man who wants to feel the heat of sexiness. This new exciting range features an engineered embossed waistband that will turn heads of both traditioners and trend-setters.

The campaign embodies the power and dangerousness of nature's most exciting element, the fire. "Flame ignites some serious heat and once the fire is out, it's impossible to stay away," says Sean Ashby, aussieBum founder and designer.

Proudly made in Australia from a blend of yarns of Cotton and Elastine, the comfy Flame range can be purchased at the world's leader department stores and online

2006/09 Winner of the Australian Exporter of the Year Awards in Manufacturing by the Australian Trade Commission (Austrade), aussieBum is reputed for its undisputed manufacturing techniques and cutting edge design innovation. 2011 marks aussieBum's 10th anniversary. Now more than ever, if you doubt yourself… wear something else!

aussieBum

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