England tee off with new clothing partner Abacus

16 Jun '11

3 min read

The England team were not only playing at their best when they teed up against Spain in the biennial International match at The Berkshire last month but they were also looking at their best.

Last September the English Golf Union announced that the Swedish golf-clothing brand Abacus would be providing on course clothing for its England players and management teams commencing in 2011 as part of a new four year agreement.

The England v. Spain match was the first event where the England team plus the managers and coaching support team were all wearing the specifically designed abacus shirts, sweaters and trousers. The collection, which highlights the traditional red and white colours of the St George's flag, includes two shirt and trouser designs plus sweaters, belts and overnight bags which the teams will use when training or representing their country.

Peter Mattsson, EGU Director of Coaching commented, “The new England team clothing, as well as being comfortable and functional, really does give our players a new look. The international match against Spain provided a worthy debut for the new range, particularly as England were victorious, and we are looking forward to working with abacus over the next four years.”

Abacus has been the official European Solheim Cup team apparel provider since 2007 and has also agreed a three year deal to become an Official Clothing Partner to the Challenge Tour, which acts as a spring board to the European Tour for many English players when they decide to become professional.

Peter Bannington, UK Sales Manager for abacus, who was there to see the England team prepare for their match against Spain added, “It's great to see English golfers continuing to have so much success both as a team and individuals. We really value our partnership with the EGU and look forward to celebrating more successes with them during the term of our agreement.”

The English Golf Union Limited (EGU) has served as the governing body of male amateur golf in England since it was founded in 1924. Based at the National Golf Centre in Woodhall Spa, Lincolnshire the EGU is one of the largest sports governing bodies in England looking after the interests of over 1,900 golf clubs and 680,000 club members. It is a non-profit organisation run for the benefit of the game and its players.

Abacus manufactures functional clothing where design is combined with quality and function. Abacus is available in twenty countries, with very strong market positions in Sweden, Denmark, Holland, Germany and Canada. The goal is to continue developing Abacus into an international lifestyle brand that reaches beyond the world of golf.

English Golf Union

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