Home / Knowledge / News / Apparel/Garments / Man in Shirtego!!! brave enough to bare your chest
Man in Shirtego!!! brave enough to bare your chest
16
Jun '11
Debenhams has revealed that the de rigueur way for British men to wear their shirts this season is with three buttons undone, otherwise known as the 'shirtego' trend.

Last seen on seventies lotharios such as Richard Gere in 'American Gigolo' and John Travolta in 'Saturday Night Fever', the bare chest has marked the return of the 'machosexual' - men who are not afraid to be masculine, confident and sexy.

Department store, Debenhams asked its customers, "how low can you go" and found that 75 per cent of men now regularly wear their shirt with three buttons undone on a night out, 41 per cent of men will risk a four button undone look and 36 per cent of men will even risk the fashion at work.

Previously, shirts buttoned up to the neck with ties were expected for work and formal events, one button undone with a tie for the end of the working day, two undone for a good night out and three only for those rare tanned and toned few.

Paul Baldwin, Menswear Director at Debenhams said: "This is traditionally a look more commonly associated with Latin lovers, but it has now hit these shores with British men embracing the warmer weather and the salon to bear their chests.

"You only need to look at Simon Cowell vs. Louis Walsh on the X Factor to know that button-free fashion gets the girls"

The men of 'The Only Way is Essex' have also brought the look celebrity status, with 62 per cent of men citing the sexy, successful reality TV stars as encouraging them to take the plunge.

Ryan Reynolds, Gerard Butler, Tom Selleck and Burt Reynolds were also stated as sartorial inspiration for the dramatic trend hitting the high street.

Debenhams' survey found that while the exhibitionist look was most easily sported in the creative industries of advertising, marketing, PR and design, the return of dress down Fridays has brought the deep V to the more traditional industries.

Research showed that 27 per cent of pioneering accountants and lawyers would venture the look at the end of the week, but only just before leaving the office for Friday drinks.

Baldwin continued: "This research has helped us review the design of our men's shirts. We are looking into ways to ensure the collar always sits open to display the chest when the shirt is left undone.

"Time in the gym will also help wearers pull off the look successfully, however, make no mistake, a thick chest rug and heavy gold medallion is not due to make a comeback"

Debenhams Plc

Must ReadView All

Textiles | On 30th May 2017

CAI estimates 2016-17 cotton crop at 340.5 lakh bales

Cotton Association of India (CAI) has retained its earlier estimate...

Courtesy: World Bank/Claude Renault

Textiles | On 30th May 2017

India’s economic fundamentals remain strong: World Bank

India remains the fastest growing economy in the world – economic...

Courtesy: Dollar Industries

Apparel/Garments | On 30th May 2017

Dollar Industries registers Rs 906 cr turnover in FY17

Hosiery major Dollar Industries Limited registered a turnover of Rs...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search