Home / Knowledge / News / Apparel/Garments / James Reimer to unveil under-gear line
James Reimer to unveil under-gear line
Jun '11
Canadian ice hockey player James Reimer will be launching a line of performance wear and fan gear in collaboration with Firstar, a Vancouver-based sports apparel company.

The 23-year-old goaltender for the Toronto Maple Leafs of the Canadian National Hockey League (NHL) became one of Toronto's most popular athletes after a chance play at the World Championships.

“Reimer is a down to earth person, and he fits well with our company's values,” said John Catliff, President of Firstar.

The Maple Leafs goalkeeper had been wearing Firstar's protection guard for nearly six months and he was approached for a feedback on the same, said Catliff.

The loose fitting goalie under-gear designed by Firstar removes the skin-tight feeling that occurs in compression style long-underwear that some other players prefer, Catliff added.

After roping in Reimer, Firstar is hoping to increase its sales in goalie specific gear. It is also expecting its sales to soar in Toronto market.

Last year, partnering with Firstar, Vancouver forward Ryan Kesler had launched his RK17 line, which was well received by his fans. The promotional photo made headlines and his 'Illegal Curve' boxer briefs were quickly sold out.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

C Kamatchisundaram

ITME is an occasion not only to receive new leads but also to work on...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search