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James Reimer to unveil under-gear line
Jun '11
Canadian ice hockey player James Reimer will be launching a line of performance wear and fan gear in collaboration with Firstar, a Vancouver-based sports apparel company.

The 23-year-old goaltender for the Toronto Maple Leafs of the Canadian National Hockey League (NHL) became one of Toronto's most popular athletes after a chance play at the World Championships.

“Reimer is a down to earth person, and he fits well with our company's values,” said John Catliff, President of Firstar.

The Maple Leafs goalkeeper had been wearing Firstar's protection guard for nearly six months and he was approached for a feedback on the same, said Catliff.

The loose fitting goalie under-gear designed by Firstar removes the skin-tight feeling that occurs in compression style long-underwear that some other players prefer, Catliff added.

After roping in Reimer, Firstar is hoping to increase its sales in goalie specific gear. It is also expecting its sales to soar in Toronto market.

Last year, partnering with Firstar, Vancouver forward Ryan Kesler had launched his RK17 line, which was well received by his fans. The promotional photo made headlines and his 'Illegal Curve' boxer briefs were quickly sold out.

Fibre2fashion News Desk - India

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