Haspel, the iconic American menswear brand best known for creating the seersucker suit, is expanding into men's sportswear under a newly signed licensing agreement with Components by John McCoy, Inc. Haspel has previously signed licensing deals with Barton Como for jewelry, Harbour International for outerwear and Excalibur for dress shirts and neckwear.
Available to retailers in July, 2011, the new, fully-coordinated sportswear collection honors Haspel's 100-year history, while reflecting a modern point of view. It includes woven shirts in cotton and linen fabrics in updated traditional patterns and colors, pants and shorts also in cotton and linen, swimwear mixing vintage looks with contemporary appeal, as well as knitwear, tee shirts and sweaters featuring interesting washes and dying techniques.
"The sportswear license is yet another exciting step in Haspel's evolution into a contemporary lifestyle brand," said James Ammeen, managing member of Haspel Worldwide. "For more than a century, Haspel has set the standard for classic prep and we are delighted to be working with John McCoy to introduce an outstanding new sportswear collection."
"With its new collections, Haspel has sought to capture and reinterpret its heritage as a family-owned brand. The clothes reflect polish without pretention, anchored by an iconic style that's never been out of fashion," said Laurie Haspel Aronson, President of Haspel.
"Haspel is a storied American brand with a rich history – and an even brighter future," said John McCoy. "We are thrilled to partner with the brand as it continues to expand into new categories."
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