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Array of buyer perks at Fall II/Holiday La Fashion Market
Jun '11
The Fall II/Holiday 2011 Los Angeles Fashion Market (LA Fashion Market) at the California Market Center (CMC) took place Monday, June 13, 2011 – Thursday, June 16, 2011, welcoming thousands of retailers from across the globe to SELECT Contemporary Tradeshow, FOCUS Apparel & Accessories Show, TRANSIT LA Shoe Show and hundreds of the CMC's permanent showrooms. Retailers arrived in surges, forming long lines at Registration over the Market's four days, which also hosted a packed F2 Runway Show, Opening Night Cocktail Reception and array of buyer perks.

Showrooms on the fifth floor reported buyers were eager to order new merchandise. “This was the best June Market of my career,” said David Perlman of PerlmanRep Showroom. “I was showing my new Kersh Holiday collection to 6 stores at a time for half of the day. It was crazy busy.”

Richard Barnard, a buyer for JMR Chalk Garden & Lola Bella, was one of the many retailers who arrived at the CMC ready to write. “I bought a ton of Bindi style bracelets from Mindy Lubell on 10A and handbags from Richard Aruj. I haven't missed a Show here in over 25 years.”

Additional retailers seen shopping the CMC included Fred Segal, Kitson, Planet Blue, Angel/Wendy Foster, LF Stores, Belle Gray, Boulmiche, Firefly, Boogie's Diner (Aspen), Live! On Sunset, M Frederic & Co, Macys, Moondance, Nasty Gal, Nordstrom, Olive & Bette's, Piperlime, Saks Fifth Avenue, JC Penney, Harari, Harley-Davidson, Harah's Entertainment-Retail Division, DNA Clothing, Ideeli, Jacks Shoes, Jigsaw, Lissa Michelle-Brentwood Country Mart, Marshall Retail Group, Ojai Valley Inn, Pacific Trading Co, Philippe Derey, Villian's, Ambiance, Pacific Sunwear,Tootsies, TJ Maxx, Damiana Boutique (Mexico City), Faceaward (Tokyo), FFG Platinum (Athens, Greece), Garbo de Greta (Panama), I-Style Inc (Tokyo), Kai Lani (Tokyo), Kokoro By Wako (Minato-Ku), Premier Shoes Unlimited (Hong Kong), Vincent Park (Vancouver) and many more.

To celebrate Market, retailers crowded the CMC's lobby for a lively Opening Night Cocktail Reception Monday, June 13, 2011. The party featured complimentary cocktails from Hypnotiq and Frey Wine, hors d'oevures, live DJ and a raffle whose generous proceeds benefited the Downtown Women's Center. Items up for raffle included a dress by SELECT exhibitor Twinkle by Wenlan, boots by TRANSIT exhibitor The Frye Company and jewelry by FOCUS exhibitor Mon Bijou.

One of the busiest locations during Market was SELECT Contemporary Tradeshow, showcasing a juried selection of upscale contemporary brands. SELECT took place Monday, June 13, 2011 - Wednesday, June 15, 2011, in the Fashion Theater and featured Pour La Victoire, Poleci, Bella Luxx, Twinkle by Wenlan, Deepa Gurnani, Sam Edelman, Minnie Rose, Boutique 9, Gorjana, Sophie Monet Jewelry, Royal Plush, Magaschoni, Joan and David and many more. SELECT show sponsors included Urth Caffé Downtown, Vita Coco, GlamGlow and POP Beauty.

Lisa Silverstone of Bella Luxx, a first time SELECT exhibitor, was thrilled with the retailer turnout. “This Show was phenomenal. Our brand was extremely well received and we made some amazing sales.”

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