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Arvind Limited unveils flagship store in Hyderabad
18
Jun '11
As a part of its strategy to double its fabric retail revenues to Rs. 800 crore in the next couple of years through focused approach in domestic market, Arvind Limited, the global textile conglomerate and leading apparel retailer, today launched its first flagship store in Hyderabad. With 13 stores already operational under the new 'Arvind Store' concept, Arvind plans to open 120 stores in India in the current fiscal.

The new outlet, a trendy superstore spread over 4,000 square feet, comes with the avant-garde design theme and a swanky look capable of enriching the garment shopping experience of the buyers. The 'Arvind Store' brings the best of Arvind under one roof - the best of its fabrics, its leading apparel brands and customized wardrobe solutions. With an infusion of new categories like poly-wool, high value Giza cotton and light-weight denim suiting, in addition to shirting fabrics, the discerning customers of Arvind will be able to customize a complete wardrobe.

The 'Arvind Store' will retail all of Arvind's premium brands namely Arrow, US Polo, Flying Machine and Izod. 'Arvind Denim Labs' (ADL), a bespoke denim concept will offer customized washed denim - a first of its kind in India and perhaps the world. 'Studio Arvind', a bespoke tailoring solution, will bring the latest fits and styles in fashion.

Addressing the media after inaugurating the outlet, Mr. Kulin S. Lalbhai, Chief Manager, Arvind Limited, said, "The 'Arvind Store' is a revolutionary new concept which brings many firsts to Indian retail. Our stores so far have been very well received and we have ambitious plans to launch our stores across the country. This year, we will be focusing to have sizable presence in 4 to 5 states. We are planning to cover entire country by the end of 2015".

Giving details on Arvind's overall brands and retail business, Mr Kulin Lalbhai said, "With a plan to open 100 stores each year, the 'Arvind Store' format is expected to achieve revenues of Rs 400 crores by FY'13. In addition to this format, our ready-mades brand and retail business is likely to achieve revenues of around Rs 2,000 crores by FY'13. Both these businesses put together will become more than 30% of Arvind's total revenues in a few years time."

Since its inception in 1931, Arvind has continuously brought product innovation to India. Over seven decades Arvind has been defining and shaping many a collection and trendsetting styles across the ramps and retail outlets of the fashion capitals of the world. Whether it was traditional wear in the 1950s or denim in the 1980s, Arvind has always dominated its product categories through innovative, value-added products.

Arvind Limited


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