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Womenswear brand - Fida to more than double store count
Jun '11
SNG Fashions-owned 'Fida' – a womenswear brand is mulling to more than double its store count within the next two years.

Currently, Fida – a Kolkata based brand is available through 22 outlets in 13 Tier-I and Tier-II cities like Mumbai, Kolkata, Hyderabad, Delhi, Bangalore, Indore, Bhopal, Surat and Kanpur.

“However, the news stores which will be unveiled, will all be opened in Tier-I cities like Ahmedabad, Jaipur, Bangalore, Hyderabad, etc”, says Mr Sharad Nawalgadia, MD - SNG Fashions.

60 percent of the revenue generated by SNG Fashions is from Tier-I cities, with the rest accounted for by the smaller Tier-II cities. Its target audience is mainly women between the ages of 16-35 years.

Revealing more details to fibre2fashion, Mr Nawalgadia said, “Our aim is to have 50 stores through out the country by the next financial year”.

Speaking about the spending behaviour of consumers, he informed, “The spending behavior of the people has improved a lot. Consequently, it becomes our responsibility that we offer them good quality products”.

He added, “We take care to ensure that, our customers do not complain about problems like color fading in our fabrics and, since we use different kinds of fabrics in our collections, we take extra care about such issues”.

“We are focusing on making the brand - Fida, and our stores profitable at any cost and we are using direct media like newspapers for our marketing activities”, he concluded by saying.

Fibre2fashion News Desk - India

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