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Aeropostale stores to have custom soundtracks
20
Jun '11
Muzak, a Mood Media company and the leader in sensory branding services for business in North America, has partnered with Aéropostale, the specialty retailer of casual apparel and accessories, to provide custom soundtracks at over 1,000 store locations in the United States and Canada. Muzak helped create a new audio identity for Aéropostale and its sister chain P.S. from Aéropostale that fosters a sense of belonging and comfort while adding relevance to the brand.

Muzak was awarded the contract after designing a unique in-store audio identity and custom music soundtrack for Aéropostale's Times Square location. Recognizable as the former home of MTV's Total Request Live, Aéropostale in Times Square covers over 18,000 square feet and occupies two floors overlooking New York City's Broadway. Touch, Muzak's experience design and sensory branding agency, created three distinct programs for each of three specialty rooms within the store, all of which live harmoniously under one roof and appeal to the broad and international audience that Times Square attracts.

"We could not be more thrilled with the results at our Times Square location," said Jay Eaton, Vice President of Operations for Aéropostale. "The atmosphere Muzak created received rave reviews from our customers. We are looking forward to working with Muzak to expand this new audio identity across all our stores."

"We are very pleased to be able to extend our partnership with Aéropostale," said Lorne Abony, Chief Executive Officer and Chairman of Mood Media Corporation. "Aéropostale succeeds by creating a lifestyle brand for its customers, and that is precisely the kind of relationship that our sensory branding solutions are designed to enhance."

Mood Media Corporation


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