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Dickies signs Chefwear licensee with LA Triumph
21
Jun '11
Dickies, the leading global work wear brand, announced a new licensing agreement with LA Triumph, a leading manufacturer, marketer and distributor of chef and hospitality apparel and accessories in the US.

This most recent addition to Dickies' extensive portfolio of licensees allows the legendary work wear brand to deliver a broad spectrum of work wear and work-inspired lines including men's, women's, juniors and kids apparel; bags, footwear, belts, socks, medical wear, headwear and sunglasses.

“We continue to sign important and strategic licenses to serve the needs of our diverse, hard working consumer base, adding companies that produce high-quality, innovative products synonymous with the Dickies brand,” said Michael Penn, vice president of licensing for Dickies. “LA Triumph designs and produces well-made chef and hospitality apparel. We look forward to expanding the Dickies brand in the hospitality and restaurant channels with their experience and expertise.”

“We are excited to have signed a licensing agreement with Williamson-Dickie Mfg. Co.,” said Amin Lakhani, president of LA Triumph. “The Dickies brand is the premier work wear brand in the world, and we look forward to introducing new product lines that add to its rich company history.”

Design and production of the Dickies' chef and hospitality apparel will begin immediately with marketing and distribution expected to begin in Fall 2011.

Williamson-Dickie Mfg. Co.


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