Home / Knowledge / News / Apparel/Garments / Reebok-CCM scores five top NHL Draft Prospects
Reebok-CCM scores five top NHL Draft Prospects
24
Jun '11
Reebok-CCM Hockey is pleased to announce an unprecedented industry move, entering into multi-year agreements with the five top-ranked NHL Draft prospects in the 2011 NHL Entry Draft. The prospects, Ryan Nugent-Hopkins, Gabriel Landeskog, and Sean Couturier will join Alexander Ovechkin as endorsers of CCM Hockey while Jonathan Huberdeau and the number one ranked European, Adam Larsson and will be wearing Reebok Hockey gear on ice next season.

The prospects hold four of the top six North American skater slots and the number one European skater position according to NHL Central Scouting – and are projected to be five of the top six picks in the NHL Draft - marking the first time an equipment company has signed an endorsement deal with that many top-tier prospects. In 2009, Reebok-CCM reached agreements with the top three picks, John Tavares, Victor Hedman, and Matt Duchene.

"Every single one of these athletes are both promising players, as well as outstanding people and will be fantastic additions to the Reebok-CCM Hockey family,” said Glen Thornborough, Vice President, Sports Marketing, Reebok-CCM Hockey. “We believe these five prospects will develop into stars, learning from the likes of Reebok-CCM Hockey athletes Alexander Ovechkin and Sidney Crosby. They are a perfect fit to represent the brand both on the ice and off.”

As part of the partnership, the prospects will play a major role in Reebok-CCM's global marketing strategies, both on and off the ice. As CCM-affiliated athletes, Ryan Nugent-Hopkins, Gabriel Landeskog, and Sean Couturier will play and train in CCM Hockey equipment. These athletes will hit the ice with the new U+ Crazy Light Skates, CCM's most moldable skate to date, and will score using the U+ Crazy Light stick, the lightest stick on the market and used by some of today's top professionals. Adam Larsson and Jonathan Huberdeau will be on ice next season in head-to-toe Reebok Hockey equipment, including the 11K Helmet, Reebok's top-of-the-line helmet that is launching in time for the upcoming season.

“Reebok-CCM has always been like a family to me,” said Minnesota Wild Defenseman Brent Burns. “They have supported me in everything I've done, and I'm happy to see my family expanding. These guys could be the next big stars in the league and I cannot wait to play against them.”

In celebration of the draft and their new partnership with Reebok-CCM Hockey, all five athletes will make donations of Reebok-CCM product to the charities of the teams that draft them to encourage youth hockey.

Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States and Europe, the Company is the world's largest designer, manufacturer and marketer of hockey equipment and related apparel under two of the most recognized hockey brand names: Reebok Hockey and CCM Hockey.

Reebok-CCM Hockey

Must ReadView All

Textiles minister Smriti Irani at a press conference with minister of state for textiles, Ajay Tamta, the principal director general (M&C), PIB, AP Frank Noronha and other dignitaries. Courtesy: PIB

Apparel/Garments | On 23rd May 2017

Special package for knitwear coming soon: Irani

Union textiles minister Smriti Irani said that the government of...

Apparel/Garments | On 23rd May 2017

Apparel, footwear use may rise by 63% in 2030: Report

The apparel and footwear consumption is projected to rise by 63 per...

Apparel/Garments | On 23rd May 2017

Gap Inc earns $3.4 bn in net sales in Q1 FY17

Gap Inc's net sales for the first quarter of fiscal year 2017 were...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search