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Reebok-CCM scores five top NHL Draft Prospects
Jun '11
Reebok-CCM Hockey is pleased to announce an unprecedented industry move, entering into multi-year agreements with the five top-ranked NHL Draft prospects in the 2011 NHL Entry Draft. The prospects, Ryan Nugent-Hopkins, Gabriel Landeskog, and Sean Couturier will join Alexander Ovechkin as endorsers of CCM Hockey while Jonathan Huberdeau and the number one ranked European, Adam Larsson and will be wearing Reebok Hockey gear on ice next season.

The prospects hold four of the top six North American skater slots and the number one European skater position according to NHL Central Scouting – and are projected to be five of the top six picks in the NHL Draft - marking the first time an equipment company has signed an endorsement deal with that many top-tier prospects. In 2009, Reebok-CCM reached agreements with the top three picks, John Tavares, Victor Hedman, and Matt Duchene.

"Every single one of these athletes are both promising players, as well as outstanding people and will be fantastic additions to the Reebok-CCM Hockey family,” said Glen Thornborough, Vice President, Sports Marketing, Reebok-CCM Hockey. “We believe these five prospects will develop into stars, learning from the likes of Reebok-CCM Hockey athletes Alexander Ovechkin and Sidney Crosby. They are a perfect fit to represent the brand both on the ice and off.”

As part of the partnership, the prospects will play a major role in Reebok-CCM's global marketing strategies, both on and off the ice. As CCM-affiliated athletes, Ryan Nugent-Hopkins, Gabriel Landeskog, and Sean Couturier will play and train in CCM Hockey equipment. These athletes will hit the ice with the new U+ Crazy Light Skates, CCM's most moldable skate to date, and will score using the U+ Crazy Light stick, the lightest stick on the market and used by some of today's top professionals. Adam Larsson and Jonathan Huberdeau will be on ice next season in head-to-toe Reebok Hockey equipment, including the 11K Helmet, Reebok's top-of-the-line helmet that is launching in time for the upcoming season.

“Reebok-CCM has always been like a family to me,” said Minnesota Wild Defenseman Brent Burns. “They have supported me in everything I've done, and I'm happy to see my family expanding. These guys could be the next big stars in the league and I cannot wait to play against them.”

In celebration of the draft and their new partnership with Reebok-CCM Hockey, all five athletes will make donations of Reebok-CCM product to the charities of the teams that draft them to encourage youth hockey.

Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States and Europe, the Company is the world's largest designer, manufacturer and marketer of hockey equipment and related apparel under two of the most recognized hockey brand names: Reebok Hockey and CCM Hockey.

Reebok-CCM Hockey

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