Home / Knowledge / News / Apparel/Garments / Kewal Kiran targets Rs 10bn in revenue by 2016
Kewal Kiran targets Rs 10bn in revenue by 2016
Jun '11
Organic- 'within organization' would be next growth plan for Kewal Kiran Clothing Company, the highly reckoned apparel brand factory in India, providing bread and butter to over 1800 employees.

The group is envisaging high growth with its current four women brands out of which three have been recently introduced in the year gone. 'Pg3 Chica' and 'Intergriti Girl' are two recent offerings exclusive for women segment, besides 'easies' and 'Killer'.

Kewal Kiran has targeted revenues of Rs 1,000 crore by March 2016, boosted by strong sales in apparels and expansion of accessories business. The group foresees good potential in Addiction & Lifestyle accessory items in fashion and body profiling arena.

To capture its lion's share, the company has therefore launched around 50 products in the category viz handkerchiefs, innerwear, belts, shorts, boxer shorts, footwear etc.

Detailing about strategy for growth in apparels, the CFO Mr Shantilal Kothari in an exclusive one to one with Fibre2fashion, specifies, “We are looking for outsourcing and not in-house capacity building.”

The officer straightens out further that his company being in a man-power intensive industry would be adding capacity for finishing and quality checks, and wishes to make complete use of the available resources and employ third party outsourcing and job work.

“The target consumers would continue to be youth segment. The company expects a revenue growth of at least 25% in the current fiscal,” adds Mr Kothari.

The firm believes in growth from all channels and contemplates Retail wing, which presently contributes around 25-30% of business, instrumental largely in this set goal.

“We definitely plan to open more stores throughout the country in tier I, II and III cities,” divulges the CFO.

Marketing through swelled pocket media have been company's promotional activities' mainstay. Kewal Kiran had sponsored the IPL team 'Pune Warriors' which gave it a good brand recall. Bollywood actress, Kangana Ranaut is the brand ambassador for its brand Lawman Pg3.

“The market today demands such activities and hence we are engaged in a lot of advertising campaigns and branding exercises to promote our brands,” avers Mr Kothari ending the colloquy.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 22nd Apr 2017

Strong rupee & weak trade to affect textile exporters

Textile and apparel exporters' earnings and EBITDA margins will be...

Textiles | On 22nd Apr 2017

Myntra acquires InLogg

With an aim to strengthen supply chain and logistics, Flipkart-owned...

Textiles | On 22nd Apr 2017

Aditya Birla Group launches new variant Liva Crème

After its successful launch of high quality fabric Liva in 2015,...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search