Home / Knowledge / News / Apparel/Garments / Woolmark launches new tickets & labels
Woolmark launches new tickets & labels
28
Jun '11
Australian Wool Innovation has launched new state-of-the-art Woolmark tickets and labels.

A first of their kind, the updated design provides Woolmark licensees added security and traceability along with efficient logistics via an on-line ordering system.

Launched in Amritsar and Ludhiana respectively the new tickets and labels have a contemporary look to complement today's fashionable wool garments they are to be seen on.

The new look Woolmark, Woolmark Blend and Wool Blend tickets feature the latest security technology and represent a first in the garment ticket merchandising industry. Each label involves a unique batch numbering system that provides referencing to licensees.

SML Group is the preferred global supplier of new Woolmark tickets and labels. The group's vast international network of offices and production sites will ensure licensees enjoy all the benefits of a market leading on-line ordering system, increased QA, and customer care program for the full range of ticket and label products.

A new environmentally friendly paper stock is part of the new tickets package. On the security front, the new tickets feature the 'Nautilus Hidden Image', which can be easily identified by a simple authentication process. Only genuine Woolmark products will be permitted to use the new paper and security technology. This will be controlled through a strict supply and delivery channel. It is designed to eliminate counterfeit garments from the global market place.

The labels are produced in a Panel finish and cover multiple language options and all care parameters for wool including Hand Wash, Dry Clean, Machine Wash and Machine Wash and Tumble Dry.

Amir Sheikh, Country Manager – AWI India said “Merino wool garments are premium products and the Woolmark quality assurance program through tickets and labels boost consumer confidence”. He added that “new tickets and labels complement our promotion of Merino wool through various programs like 'Campaign for Wool' and 'Merino. No Finer FeelingTM' in the global market”.

Daksha Bharadwaj, Vice President South Asia - SML added "It is our constant endeavour to bring innovation to the textile industry and collaborate with companies globally to ensure quality and product integrity. We deeply value the opportunity to work with AWI and be a part of the exclusive wool trade."

From apparel retail industry Mr. Sandee Jain, Executive Director of Monte Carlo Fashion said “We use pure Merino wool in our garments and new Woolmark tickets will further increase our consumers trust”. Mr. Ajay Ramachandran, Brand Head of Van Heusen said “We sell premium products and use the best quality Merino wool in our garments certified by Woolmark”.

Mr. Sheikh further added that “The woollen garments with new tickets and labels will be available in India this year autumn winter season”.

Australian Wool Innovation

Must ReadView All

Apparel/Garments | On 22nd Mar 2017

Amazon India introduces 'A-Z GST Guide' programme

Amazon India has introduced a programme called 'A-Z GST Guide' to...

Textiles | On 22nd Mar 2017

Dyeing textiles with bacteria

As an alternative to toxic synthetic dyes, scientists are exploring...

Courtesy: BCG

Apparel/Garments | On 22nd Mar 2017

Consumption in India to touch $4 trillion by 2025: Report

Consumption in India is likely to triple to $4 trillion by 2025 as...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search