Home / Knowledge / News / Apparel/Garments / Samha Group to end production of Benetton products
Samha Group to end production of Benetton products
28
Jun '11
The agreement for production under license and distribution of Benetton products by the Syrian Samha Group has expired and will not be renewed: the Benetton manufacturing hubs are now consolidated in well-defined geographical areas which, due to logistical requirements, do not include the middle-eastern area and are exclusively centred on direct production.

The renewed strategic plans of the Samha Group are now orientated towards a different type of offer and positioning of the merchandise produced and distributed.

Benetton Group will continue to invest in Syria, serving the Syrian customers with its fashionable and colourful clothes distributed through “United Colors of Benetton” shops.

During a meeting at Villa Minelli in Ponzano Veneto, the Italian headquarters of the Benetton Group, Luciano Benetton, Chairman of the Benetton Group, hosted Ahmed Samha, Chairman of the Samha Group, thanking him personally for the “Effective and profitable brand development activity undertaken in the markets of Syria, Egypt and Jordan, assuring a high quality product at competitive prices” and adding that, “With different strategies in the future, the possibility of the two Groups working together again is not to be ruled out.”

Mr. Samha gave his thanks, stating that it had been a great satisfaction “to feel part of the Benetton family and to have been able to collaborate in the success of an entrepreneurial project of an international and global level”. He too expressed his hope that “his entrepreneurial projects would cross paths again with those of the Benetton Group in the future”.

Today, the Benetton Group is present in 120 countries around the world. Its core business is fashion apparel: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, the casual United Colors of Benetton and Sisley, brand for “independent people”. The Group produces over 150 million garments every year. Its network of over 6,000 contemporary stores around the world, offers high quality customer services and generates a total turnover of over 2 billion euro.

Benetton Group

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search