Home / Knowledge / News / Apparel/Garments / Samha Group to end production of Benetton products
Samha Group to end production of Benetton products
28
Jun '11
The agreement for production under license and distribution of Benetton products by the Syrian Samha Group has expired and will not be renewed: the Benetton manufacturing hubs are now consolidated in well-defined geographical areas which, due to logistical requirements, do not include the middle-eastern area and are exclusively centred on direct production.

The renewed strategic plans of the Samha Group are now orientated towards a different type of offer and positioning of the merchandise produced and distributed.

Benetton Group will continue to invest in Syria, serving the Syrian customers with its fashionable and colourful clothes distributed through “United Colors of Benetton” shops.

During a meeting at Villa Minelli in Ponzano Veneto, the Italian headquarters of the Benetton Group, Luciano Benetton, Chairman of the Benetton Group, hosted Ahmed Samha, Chairman of the Samha Group, thanking him personally for the “Effective and profitable brand development activity undertaken in the markets of Syria, Egypt and Jordan, assuring a high quality product at competitive prices” and adding that, “With different strategies in the future, the possibility of the two Groups working together again is not to be ruled out.”

Mr. Samha gave his thanks, stating that it had been a great satisfaction “to feel part of the Benetton family and to have been able to collaborate in the success of an entrepreneurial project of an international and global level”. He too expressed his hope that “his entrepreneurial projects would cross paths again with those of the Benetton Group in the future”.

Today, the Benetton Group is present in 120 countries around the world. Its core business is fashion apparel: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, the casual United Colors of Benetton and Sisley, brand for “independent people”. The Group produces over 150 million garments every year. Its network of over 6,000 contemporary stores around the world, offers high quality customer services and generates a total turnover of over 2 billion euro.

Benetton Group


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

HKL Magu welcomes Amitabh Kant, CEO, NITI Aayog; Courtesy: AEPC

Apparel/Garments | On 23rd Feb 2018

AEPC completes 40 years of operation

The Apparel Export Promotion Council (AEPC) has successfully...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search