TISSU PREMIER boosts business

29 Jun '11

5 min read

Visitors and exhibitors to Tissu Premier on 15 and 16 June enthusiastically hailed the decision to bring forward the second 2011 session by almost two months.

Tissu Premier has regained its rightful place as the show to kick off the fashion trends by being the season's first fabric preview event. The new dates give manufacturers more time and provide more opportunities for dialogue in a content-rich, informative environment.

An increasingly international visitor base and greater satisfaction with the innovations showcased:

Despite a slight drop in overall visitor numbers (down 4% on January 2010), this end of spring session saw a significant increase in international visitors (+6%).

Tissu Premier's new dates, more attuned to the fashion industry calendar, and its venue in northern France gave the show a real international boost, attracting a greater number of overseas visitors (31% of the total). The number of individual visitors from France fell this session (-8%), but this was largely compensated for by a stronger presence of brands from northern Europe (+6%), in particular Belgium, the UK and the Netherlands.

For French visitors, who accounted for 55% of all visitors (29% from Paris and the Paris region, 5% from the Loire and 5% from the Lyon region), Tissu Premier remains the leading event in northern France.

High-profile buyers visited the show to browse and seek out new suppliers. Among them were:

France: 3 SUISSES, ANNE FONTAINE, AU VIEUX CAMPEUR, ARMAND THIERY, AUCHAN, CACHAREL, CACHE-CACHE, CAMAIEU, CATIMINI, DEVIANNE, CYRILLUS, DAMART, DECATHLON, FRUIT ROUGE, ETAM, GUY LAROCHE, GRAIN DE MALICE, ZANNIER, JACQUELINE RIU, JACADI, JORDAN LEE, JENNYFER, JULES, CATIMINI LICENSE KENZO KIDS, KIABI, LA REDOUTE, LA HALLE, LEROY MERLIN, MONOPRIX, MORGAN, NATALYS, NEW MAN, NO KIDDING, OKAIDI, ORCHESTRA, OXYLANE, PAUL SMITH, PASSIONATA, PHILDAR, PIMKIE, PROMOD, QUELLE, REDCATS, SCOTTAGE, ROUGE GORGE, SONIA RYKIEL, TARTINE ET CHOCOLAT, TERRE DE MARINS, VERT BAUDET, NEW LOOK etc.

Belgium: C&A, CASSIS-PAPRIKA, SOGESMA, BLUESTORES, LOLA ET LIZA, PREMAMAN, ACTION WEAR, ALICE ET MAMAN, ANDRES, BEBOTEX, CELESTA, CHRIS E MAN - CHRIS JANSSENS, EURO SHOE UNIE N V, FILLES A PAPA, FRANCESCA MAROTTA, LECOCQ FASHION, N V BALLIERE, TONICKX, TRAFIC, VEGOTEX, VERDOLUX NV, VERITAS, WAJCTEX etc.

Netherlands: BANDOLERA, GERLON, BONNIE DOON, BODEWES FASHION etc. UK: AIS, ARCADIA, EVANS, PC CLOTHING and DEBENHAMS.

Also worth noting is the significant increase in e-commerce and retail brand visitors this session.

Tissu Premier - a popular show, thanks to its wide and varied offer:

A survey conducted at the show revealed that 30% of visitors attended the event to see last-minute collections for the upcoming winter 2011 season, 34% to get a first glimpse of the summer 2012 collections and 36% to preview collections for winter 2012.

• 50% of visitors came specifically to see fabric and accessory collections for women, 24% collections for men and 26% collections for children

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