Home / Knowledge / News / Apparel/Garments / Panties Plus signs deal for kathy ireland Intimates & Sleepwear
Panties Plus signs deal for kathy ireland Intimates & Sleepwear
29
Jun '11
kathy ireland Worldwide, recently listed by Global License Magazine as the 28th most powerful brand in the world, has awarded an exclusive license for a complete collection of kathy ireland Intimates & Sleepwear to Panties Plus, Inc. in the U.S., Canada and Puerto Rico.

Launching in August market to the trade and positioned to hit stores in Spring 2012, the kathy ireland collection will include functional and sophisticated bras, panties, shapewear and sleepwear in cotton, comfort, and fine fabrics which include lace detailing, and exclusive prints. The sales projections for the first year in excess of $10 million at wholesale.

"This return to intimate apparel and sleepwear with the leaders of Panties Plus is the next step in our journey of Finding solutions for families, especially busy moms... and Finding solutions for people in love... Our designs will be romantic, body cooperative, and offer unequaled value at our price point. Panties Plus is an extraordinary company. This opportunity is unique and powerful for all of us. We look forward to a long and successful relationship," said Kathy Ireland, CEO and Chief Designer of kathy ireland Worldwide.

“Our newly signed kathy ireland intimates and sleepwear deal presents a tremendous and unique opportunity for our company to be a part of one of the most successful brands in retail today” stated Joey Hanan Chief Executive and Brand Manager of Panties Plus, Inc. “The timing is ripe to introduce a collaborative collection along with Kathy Ireland. Her expertise in managing her retail brand and the brands awareness at retail, in the media and with customers make Kathy Ireland a unique designer unparalleled in today's retail landscape,” added Mr. Hanan.

Panties Plus products are currently being sold in over 35,000 retail locations throughout the US and Canada and abroad. Their primary corporate focus has been fashion intimates, shapewear and sleepwear for the junior, missy and full figure market. They offer their expertise through a vast array of licensed properties and additionally are a premier source for private label product to many retailers.

kiWW licensed products generate in excess of $ 1.5 billion in retail sales throughout USA and Canada according to Forbes Magazine. Her collections include various collaborations in the Home, Bridal, Jewelry and Apparel industries. kiWW designs are sold in over 50, 000 independent retailers in over 50 countries.

kathy ireland Worldwide


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Top executives
Textile industry

It will take some time for the people to change their buying choices

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search