Philippines-based Real Time Real Wear (RTRW) Inc. will be opening 10 stores in the country by 2012 under its brand 'Charlie'. Beginning middle of 2013, the company also plans to expand in the international market, with its first store in Malaysia, according to the company's CEO Rikki Dee Jr.
The newcomer brand is going to position itself for its quality, trendy, but affordable apparel. RTRW has allocated a budget of PHP 10 million for its expansion related expenses this year.
Currently, RTRW has only one outlet situated at The Block in SM. Its larger stores are soon going to open in SM San Lazaro and SM Fairview. While a concept store will open in November in SM Manila, another five stores will be opened in 2012.
Before opening its outlets abroad, RTRW has a vision to be known as a “reliable, affordable, and active fashion brand” in Philippines, according to Dee. He said that the most costly item is priced at only PHP 999 whereas the price of the most affordable item is about PHP 300.
In its first three months of operation, RTRW has seen overwhelming sales and the company expects to recover its investments in about eights months time. Nearly 70 percent of the company's sales are women's apparels.
RTRW has applied for registering its company trademark, Dee said. He added that the company has also begun working on its franchise model for its global expansion.
Premium items are manufactured by the company at its own units, while high-volume products are given to subcontractors. The company imports fabric for making apparels from South Korea and China.
Fibre2fashion News Desk - India
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